@font-face{font-family:Inter;src:url(/fonts/inter-latin.woff2)format("woff2");font-style:normal;font-weight:100 900;font-display:swap}@font-face{font-family:Inter Tight;src:url(/fonts/inter-tight-latin.woff2)format("woff2");font-style:normal;font-weight:100 900;font-display:swap}:root{--ink:#001b3d;--navy:#002a5c;--yellow:gold;--teal:#28d7c1;--mint:#8eebd8;--lime:#d8f26a;--white:#fff;--soft:#f3f7fa;--muted:#52647a;--line:#cad5e0;--font-display:"Inter Tight", Arial, Helvetica, sans-serif;--font-body:"Inter", Arial, Helvetica, sans-serif;--type-body:1.125rem;--type-interface:1.0625rem;--type-meta:.92rem;--type-label:1rem;--type-field:1.095rem;--container:1440px;--gutter:clamp(1.25rem, 5vw, 6rem);--section-space:clamp(5rem, 10vw, 9rem)}*,:before,:after{box-sizing:border-box}html{scroll-behavior:smooth;background:var(--white)}body{background:var(--white);color:var(--ink);font-family:var(--font-body);font-size:var(--type-body);text-rendering:optimizelegibility;margin:0;line-height:1.65;overflow-x:clip}img{max-width:100%;display:block}a{color:inherit;text-underline-offset:.2em;text-decoration-thickness:.08em}button,input,select,textarea{color:inherit;font:inherit}button,summary,a{-webkit-tap-highlight-color:transparent}h1,h2,h3,p{margin-top:0}h1,h2,h3{font-family:var(--font-display);letter-spacing:-.035em;line-height:1}h1{font-size:clamp(3rem,6.1vw,6.9rem);font-weight:780}h2{font-size:clamp(2.25rem,4vw,4.7rem);font-weight:740}h3{font-size:clamp(1.35rem,2vw,2rem);font-weight:700}::selection{background:var(--yellow);color:var(--ink)}:focus-visible{outline:3px solid var(--teal);outline-offset:4px}.skip-link{z-index:1000;background:var(--yellow);color:var(--ink);padding:.65rem 1rem;font-weight:700;position:fixed;top:.75rem;left:.75rem;transform:translateY(-160%)}.skip-link:focus{transform:translateY(0)}.container{width:min(calc(100% - (2 * var(--gutter))), var(--container));margin-inline:auto}.site-header{z-index:20;background:var(--ink);color:var(--white);position:relative}.site-header__inner{justify-content:space-between;align-items:center;gap:2rem;min-height:clamp(5.75rem,8vw,7.75rem);display:flex}.brand-link{flex:none;align-items:center;display:inline-flex}.brand-link img{width:clamp(11.25rem,17vw,15.75rem);height:auto}.desktop-nav{font-size:var(--type-interface);align-items:center;gap:clamp(1.35rem,2.4vw,2.8rem);font-weight:560;display:flex}.desktop-nav>a:not(.button){text-decoration:none;position:relative}.desktop-nav>a:not(.button):after{content:"";background:var(--yellow);transform-origin:0;height:2px;transition:transform 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p{color:#c9d7e7}.section-heading--split{justify-content:space-between;align-items:end;gap:2rem;max-width:none;display:flex}.section-heading--split>div{max-width:52rem}.audience-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(2rem,4vw,5rem);display:grid}.audience-column{border-left:2px solid var(--teal);flex-direction:column;min-height:21rem;padding-left:clamp(1.5rem,2.4vw,2.5rem);display:flex;position:relative}.audience-column:nth-child(2){border-color:var(--lime)}.audience-column:nth-child(3){border-color:var(--yellow)}.audience-column__number{color:var(--muted);font-family:var(--font-display);letter-spacing:.08em;margin-bottom:3.5rem;font-size:1.02rem;font-weight:700}.audience-column h3{margin-bottom:1rem}.audience-column p{color:var(--muted);margin-bottom:2rem;font-size:1.14rem}.audience-column .text-link{margin-top:auto}.method-steps{border-top:1px solid #365270;grid-template-columns:repeat(4,minmax(0,1fr));margin:0;padding:0;list-style:none;display:grid}.method-steps 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p{z-index:0;isolation:isolate;width:fit-content;max-width:54rem;color:var(--muted);margin-bottom:0;font-size:clamp(1.2825rem,1.86vw,1.6325rem);position:relative}.page-hero p:before,.article-hero__description:before{content:"";z-index:-1;filter:blur(7px);background:linear-gradient(90deg,#ffffffe0 0%,#ffffffad 76%,#fff0 100%);position:absolute;inset:-.65rem 0 -.65rem -1rem}.page-hero--light.page-hero--quiet p:before,.article-hero__description:before{background:linear-gradient(90deg,#f3f7fae6 0%,#f3f7fab8 76%,#f3f7fa00 100%)}.page-hero--navy p{color:#c9d7e7}.page-hero--navy p:before{background:linear-gradient(90deg,#001b3deb 0%,#001b3db8 76%,#001b3d00 100%)}.page-hero__actions{margin-top:2.5rem}.audience-detail-list .audience-detail:nth-child(2n){background:var(--soft)}.audience-detail__grid{grid-template-columns:5rem minmax(15rem,.8fr) 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p:first-child{color:var(--ink);font-weight:750}.article-body{max-width:48rem}.article-body section{margin-bottom:clamp(3.5rem,7vw,6rem)}.article-body h2{margin-bottom:1.6rem;font-size:clamp(2rem,3.4vw,3.5rem)}.article-body p,.article-body li{font-size:clamp(1.1875rem,1.36vw,1.3125rem);line-height:1.8}.article-body p{margin-bottom:1.4rem}.article-body ul{margin:2rem 0;padding-left:1.4rem}.article-body li{margin-bottom:.85rem;padding-left:.5rem}.article-references{border-top:1px solid var(--line);padding-top:3rem}.article-references li{margin-bottom:1rem}.about-grid{grid-template-columns:minmax(18rem,.85fr) minmax(0,1.15fr);gap:clamp(4rem,9vw,10rem);display:grid}.about-grid h2{font-size:clamp(2.5rem,4.3vw,4.8rem)}.prose-large p{color:var(--muted);font-size:clamp(1.2825rem,1.81vw,1.5825rem);line-height:1.7}.values-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(2rem,5vw,6rem);display:grid}.values-grid article{border-top:1px solid #365270;padding-top:2rem}.values-grid 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.article-body{margin-inline:auto}.site-footer{background:var(--ink);color:var(--white);padding-top:clamp(4rem,8vw,7rem)}.site-footer__grid{grid-template-columns:minmax(18rem,1.6fr) repeat(2,minmax(10rem,.7fr));gap:clamp(3rem,7vw,8rem);padding-bottom:clamp(4rem,8vw,7rem);display:grid}.site-footer__logo{width:min(15rem,70%);height:auto;margin-bottom:1.5rem}.site-footer__grid>div:first-child p{color:#c9d7e7;max-width:30rem}.site-footer h2{color:var(--yellow);font-family:var(--font-body);letter-spacing:.08em;text-transform:uppercase;margin-bottom:1.5rem;font-size:.86rem}.site-footer__grid>div:not(:first-child){flex-direction:column;align-items:flex-start;gap:.8rem;display:flex}.site-footer__bottom{color:#9fb0c2;border-top:1px solid #365270;justify-content:space-between;gap:2rem;padding-block:1.6rem;font-size:.88rem;display:flex}.site-footer__bottom p{margin-bottom:0}@media (width>=1600px){.home-hero__copy{max-width:64rem;padding-block:5rem}.home-hero h1{max-width:13.5ch;font-size:clamp(5.25rem,5vw,6rem)}}@media (width<=1599px) and (width>=901px){.home-hero__copy{padding-block:3.75rem}.home-hero__copy:before{height:3.25rem;margin-bottom:1.25rem}.home-hero h1{max-width:14ch;margin-bottom:1.35rem;font-size:clamp(3.75rem,5.2vw,4.5rem)}.home-hero__copy>p{margin-bottom:1.5rem;font-size:1.1875rem}}@media (width>=901px) and (height<=900px){.page-hero--with-actions{padding-block:3rem 4rem}}@media (width<=1080px){.desktop-nav{gap:1.2rem;font-size:1.02rem}.audience-grid,.insight-grid,.values-grid{gap:2rem}.method-steps,.definition-chain{grid-template-columns:repeat(2,minmax(0,1fr))}.method-steps li:nth-child(2),.definition-chain li:nth-child(2){border-right:0}.method-steps li:nth-child(n+3),.definition-chain li:nth-child(n+3){border-top:1px solid #365270}.definition-chain li:nth-child(n+3){border-top-color:var(--line)}.audience-detail__grid{grid-template-columns:3rem minmax(14rem,.75fr) minmax(18rem,1.25fr);gap:2rem}}@media (width<=900px){:root{--section-space:clamp(4.5rem, 12vw, 7rem)}.desktop-nav{display:none}.mobile-nav{display:block;position:relative}.mobile-nav summary{cursor:pointer;font-weight:720;list-style:none}.mobile-nav summary::-webkit-details-marker{display:none}.mobile-nav[open] nav{background:var(--ink);border:1px solid #365270;min-width:min(20rem,100vw - 2rem);padding:.75rem;display:grid;position:absolute;top:2.25rem;right:0}.mobile-nav nav a{padding:.85rem 1rem;text-decoration:none}.mobile-nav nav a:last-child{background:var(--yellow);color:var(--ink);margin-top:.4rem;font-weight:720}.home-hero{background-image:url(/images/hex-brand-field-original.jpeg);background-position:24%;min-height:0}.home-hero__grid{grid-template-columns:1fr;gap:0;width:100%}.home-hero__copy{width:min(calc(100% - (2 * var(--gutter))), 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