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Trusted OOH measurement for market decisions

BrasOOH structures data sources, quality criteria and transformation rules to produce comparable, auditable metrics for media planning, buying and selling.

Structure a measurement initiative

From data sources to commercial products

A useful market metric preserves the origin of its data, makes every transformation explicit and carries its quality, responsibilities and limits of use into the final product.

  1. 01

    Data source

    A system, sensor, study or delivery record capable of supporting a defined measurement question.

  2. 02

    Source data

    Records preserved with metadata covering origin, time, location, coverage, granularity and collection method.

  3. 03

    Methodological transformation

    Sanitization, adaptation, conversion and adjustment that connect source data to the reported metric through declared rules.

  4. 04

    Metric

    A result defined by its unit, universe, period, method, quality and limits of use.

  5. 05

    Commercial product

    A governed metric integrated into media planning, buying, selling, reporting or verification.

What makes a metric trustworthy

Trust comes from clear definitions, fit-for-purpose sources, documented transformations and consistent application.

The decision defines the metric

Planning, buying, selling and evaluation require different answers. The first step is to define the decision the metric must support.

Each source has a defined role

Playlogs record delivery. Circulation data describes movement. Audience sources qualify presence and exposure. The right combination depends on the measurement question.

Transformation rules stay explicit

Sanitization, adaptation, conversion, modeling and adjustment follow documented criteria, assumptions and versions.

Quality is part of the result

Recency, granularity, coverage and density show the capacity and limits of the data used by the metric.

The measurement trail remains traceable

Source, treatment, calculation, version and result remain connected through records that support verification.

Comparison requires a shared language

Compatible definitions, structures and formats make it possible to compare results and integrate different systems and methodologies.

Commercial value is created through use

A metric becomes useful when it supports planning, buying, selling, reporting or verification through known criteria and limits.

Explore the concepts

Three perspectives on data architecture, audience and governance.