Innovation applied to OOH

Agencies and brands

Measurement creates value when its logic is clear from the start.

BrasOOH helps media, strategy and data teams define what should be measured, which sources can support the analysis and where comparisons with other channels are technically valid.

• Architecture for measurement and evaluation projects
• Critical assessment of methodologies and supplier proposals
• Definition of metrics, scope, disclosure and quality criteria
• Integration of OOH and DOOH into omnichannel strategies

Publishers and media owners

Operational data creates value when it becomes a consistent commercial product.

We connect inventory, availability, playlogs, verification records, sensors and audience data through an architecture that can support sales, planning, post-campaign reporting and programmatic integrations.

• Inventory normalization and governance
• Audience and performance products with explicit limits
• Auditable verification and proof of play
• Commercial APIs, exports and integrations

Industry bodies, JICs and measurement initiatives

Market trust grows through clear governance, broad participation and transparent methodology.

We support these organizations and currency providers in combining global references, available data and shared decisions across market participants.

• Methodological principles, definitions and requirements
• Governance models, responsibilities and version control
• Mapping of data sources, suppliers and critical dependencies
• Disclosure, documentation and preparation for independent review